Residential tower, Birmingham
298 steel framed pods for a Build to Rent tower, delivering bespoke tiled finishes to a precise architectural brief without the risk of site rework.

Location
Birmingham, UK
Client
BTR operator
System
Steel framed
Duration
16 months
Project outcomes
298
Pods delivered
100%
Factory tested
0
Tiled bathroom rework
The tower's rental positioning demanded a finish that matched the marketing vision. Each pod was tiled, grouted and sealed under factory conditions, with samples signed off before production ramped up.
Steel framed construction allowed the architectural specification to be met exactly, while factory QA caught defects before anything reached site. The result was a handover with no tiled bathroom rework.
Challenges
What the project needed to solve.
- 01
Bespoke tile specification with varying patterns across unit types.
- 02
High-rise logistics requiring just-in-time delivery coordination.
- 03
Quality expectations from a premium rental operator.